An exhilarating combination of rum cocktails, jerk chicken and reggae music is proving to be a winning one for Turtle Bay judging by the number of locations it has moved into. Renowned for its open kitchens and heavy duty barbecues, the restaurant chain has quickly become the place to go for Caribbean-themed dishes such as shrimp and mango wraps and Jamaican browned chicken. Founded in 2010 by Ajith Jayawickrema, the chain has made no secret of its desire to create a destination that lifts diners’ hearts and allows them to enjoy great-tasting food in the most relaxing of environments. Ajith’s background as the founder of the hugely successful Las Iguanas chain, recently bought by the Casual Dining Group, has meant the brand’s progress has been closely followed by those in the industry and so far he has shown that he still retains the magic touch.
The company’s management clearly knows what it takes to build a contemporary restaurant chain and with Stephen Entwistle overseeing operational matters it is captained by one of the most dynamic teams in the business. Its growing footprint is testament to both the brand it has created and the strength of its ambitions to become a national player. From Southampton to Bristol and Nottingham to Milton Keynes, there is no telling where it will pop up next. It now has two outlets in Manchester, is working on a store in Huddersfield and recently made York its most northerly location to date.
Meanwhile, Turtle Bay signalled its intention to drive deeper into the capital by moving into the premises of the former El Penol Club in Brixton. The chain has existing sites in Ealing and Walthamstow, but regards the Brixton restaurant as its first incursion into the inner London market. Turtle Bay is understood to have ploughed £800,000 of investment into the new site, which will span 4,000 square feet. The stage is certainly set for it to grow its share of the market in 2016 and beyond.
“The chain has existing sites in Ealing and Walthamstow, but regards the Brixton restaurant as its first incursion into the inner London market”